Converting Survey Respondents to Social Media Advocates
By David Ensing, Ph.D., Vice President, Voice of the Customer Integration, Maritz ResearchThere’s tremendous power in customers advocating for your brand via “word of mouse,” and many companies are wondering how to harness the customer feedback collected through surveys to bolster their company’s online presence.
Handcuffing Employees: The Challenge of Sustaining a Service Climate in Corporate America
By D. Randall Brandt, Ph.D., Senior Vice President, Customer Experience Management, Maritz ResearchQuite often, the quality of the customer experience depends on the quality of the employee experience. That’s why, for several years now, Maritz Research has been conducting research exploring multiple facets of the employee experience.
Maritz Research Automotive Study: A Lonely Customer Journey for Car Buyers
Find out more about our Automotive Customer Journey Study
Maritz Research Study Rates Most Trust Online Review Sites
Should you trust online customer review and ratings sites? Click here for more on the 2013 Online Customer Review Study.
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Blog Offers Insights in Marketing Research and Customer Experience Measurement
Sound Check blog is a collective effort of a team of bloggers at Maritz Research comprised of Ph.D’s, SME’s (subject matter experts), and everyday customers who rant and rave about the latest insights on customer experience measurement.